Участник:Walter

Bob levensons infamous life or death message We found this little doozy through an old presentation of the pre-DMO Blog Love: Famous Bob Levinson Do Or Die ads. Direct, honest, intelligent, nonsense. Text ads are reproduced below voiceswakeus.

Is a kind of trick ads?

No, but it could have been. And just when done or decision matrix for US companies. We are in advertising, in collaboration with our customers, have all the power and ability to deceive people. Or we think. But we were wrong. You can not fool everyone all the time. In fact, there is a mentality of twelve years in this country; every six years to have one. We are a nation of intelligent people. And most people ignore the most intelligent ads to ignore case most intelligent people ads. Instead, we talk to each other. constantly we argue over the medium and the message. Absurd. In the ad, the message itself is the message. A blank page and a television screen is blank one. Above all, the message put on the page and the screen must be the truth.

Because if we play tricks with the truth, we die.

Now. The other side of the room. Tell the truth about a product needs a product that is worth telling the truth about. Unfortunately, many products that do not. So many products do better. Or something different. So many do not work properly. Or it did not last. Or just do not care. If we play this trick, we die also. Because the ads only help a bad product fail faster. No donkey chasing a carrot forever. He grabs. And stop. This is the lesson. Unless we do, we will die. If we do not change, a wave of consumer indifference would be a blow to advertising and making nonsense of the mountain. That day we die. We will die in our market. On our shelves. In our package sparkling empty promises. Not with a bang. Not with a whimper. But by the expert hands of our own.