Участник:Johnwick

"When Rihanna Fenty announced beauty with a wide range of colors, which was immediately welcomed by the community," said Leah Adams, mind to promote dynamic Tribe. "I can see Skims not welcomed in the same way."

While Spanx founder and leader Sara Blakely stands firm in the efforts of its brand name grow into new groups, most of your shapewear is available in several convenient for customers skin shades lighter - "beige champagne", "soft naked" "cameo blush," 'bare foundation', 'soft sand', 'desnudo'- and black. More recently two shades of brown happen to be added, however, these are not widely available in the full range of products Spanx ericathas.

Studies heist campaign Source: Courtesy

Brands also seeks to achieve the attention of consumers with technology that results are announced smoothing traditional shapewear connected with no hassle. heist studies, launched in 2014 by Edzard van der Wyck and Candice Darbyshire, takes an engineering approach brought product innovation.

While standard Fajas is created by elastic threads together point, girdles Heist it is assumed that the inner support structure imitate a persons body fabric using membranes with 20,000 stuck laser perforations.

As a result of new market participants, brands of clothing are competent under re-evaluation of its offer shapewear. For example, the Italian brand of luxury lingerie La Perla intends to launch an increasingly diverse range of products in 2021. "Existing players deal with very particular functionality of shapewear at a fair price," he said La Perla leader Pascal Perrier in an interview with BoF. "But it's not fancy. Not fancy. Jennifer Lopez have been put in Spanx. She must honestly put on La Perla, obviously ".