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The biggest benefit of affiliate marketing for the affiliate is that they’re getting paid. While the specific percentages vary, affiliate marketers profit a certain portion of every sale that goes through their channel or website. As an affiliate, you work out with the merchant exactly how you will determine profits. Whether you’re paid per sale, per click, per lead, or per call, you profit as the merchant does.

For the affiliate, this strategy is all profit affiliate marketing with virtually no money down. You aren’t investing in the success of the product, nor are you paying for the upkeep or production of goods. There’s also no storefront necessary, which means there’s no rent to pay or light bulbs to replace.

Additionally, being an affiliate marketer helps you build your personal brand. The more efficiently you’re able to sell a brand’s product, the more likely it will keep you on or other brands will reach out to you for sales.

And finally, what most affiliates enjoy about the process is the relative autonomy they are given in what they’re selling. When you’re managing your own affiliate strategy, you get to choose which brands you work with and what products you push. You can sell products you’ve used, products you believe in, or products that simply seem interesting to you!