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One of the main benefits for the merchant is having someone else do the grunt work on selling its product. Merchants are not limited to one affiliate which means they can tap a global network of affiliates to sell their products anywhere in the world.

Affiliate marketing also helps brands build trust affiliate marketing for beginners with buyers. Consumers are more likely to rely on a trusted source for brand information than they are an advertisement. In the current state of influencers and rampant review sites, we’re looking to real people’s opinions more than we are static advertisements or TV commercials. With your affiliates comes the trust of networks they’ve previously established

Another benefit for the merchant is the opportunity to join affiliate networks, which, again, do much of the grunt work for you. From finding affiliates, to tracking pay, to reporting on key metrics, these affiliate networks have a number of business-boosting features.

Affiliate networks, among other things, can even post advertisements for you that help locate affiliates who would make effective and professional brand ambassadors. So, not only are your products being advertised, but they’re being advertised by someone you can trust.

Affiliate marketing is a mutually beneficial relationship between brands and creators that allows regular people to make passive income on the side. With enough dedication, anyone can turn their personal platform into a monetized stream of income.