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An affiliate marketing displays an announcement to promote a product or service of an affiliate merchant on their website, blogs, social media platforms or email newsletters. Potential customers click on the ad or link to learn more about the offer of affiliates. The customer is followed via a specific tracking code assigned to affiliate marketing that has favored the reference link. The customer performs a purchase and continues in the normal payment process. The affiliate merchant marks that the purchase was made via an affiliate link and works to validate the sale. Once the sale is validated and completed, the purchase is credited on affiliate marketing, which then receives a commission of the merchant of affiliates. Using affiliate marketing software, the definition of affiliate marketing affiliate merchant can follow the number of purchases made by the affiliate. These data helps marke specialists determine the effectiveness of their affiliate marketing relationships and correctly assign affiliates for their work.

When a company concludes an affiliate program with a creator, they pay mainly for access to these integrated audience influencers. Companies recognize that we need years of time and effort to organically build a niche audience. For many companies, the choice between investing in the construction of a new audience is less attractive (and more expensive) than to work directly with a creator who already has this audience.