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Most probably you have heard a hundred times the word Search Engine Optimisation (SEO) and will not be aware that term. SEO is a powerful tool in digital marketing where you can rely up on several factors and thereby makes your website more visible by grabbing a huge traffic on to your website. In simple words, SEO helps to ranks up your website in the top of listings in every search engine for relevant searches.Please visit seo expert kerala . Being one of the best digital marketing tools, SEO helps to improve search engine rankings and thereby maintaining a quality control for websites. Most of the search engines like Yahoo, Google, Bing etc uses crawlers to get the pages they search for. This kind of crawlers depends on the distance of pages from the main or root directory of each site and it depends on weather the page is crawled or not.