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The enterprise software market in India is projected to reach $4.2 billion in 2014, a 13 per cent increase over 2013 revenue of $3.7 billion, according to Gartner, Inc. The market is projected to total $4.7 billion in 2015. Compounding the demand for enterprise software is the ongoing tendency for greater customer services along with the continued drive for IT cost savings. The incorporation of emerging technologies into solutions, such as mobility, social, cloud and business process management is also driving growth. Gartner analysts said these new technologies, as well as the demand for agility, is bringing a sense of urgency, and demand, for IT investments.